Are humans on the brink of exploring Mars? That’s the question in a teaser released by SodaStream, which features celebrity scientist Bill Nye pondering that very question.
The spot — the brand’s first since 2014 — will be directed by Bryan Buckley, who has nearly 60 Big Game ads to his credit. The ad will highlight the product’s ability to help the environment by eliminating single-use plastic.
Check out the Bill Nye teaser below.