Lineup

The German power tool and appliance maker returns for a second year.

Marking its 150th anniversary in 2026, Budweiser will debut what it describes as an empowering, heartfelt ad highlighting its American roots and newly released heritage can designs.

Dove’s campaign promoting girls’ body confidence returns after making appearances in 2024 and 2025. 

The delivery service makes its Big Game debut and joins competitors Uber Eats and Instacart.

 The campaign by a non-profit Christian group returns for the fourth straight year. 

The game marks the sixth straight Big Game appearance for Hellmann’s. The spot will position the condiment as an “essential game day ingredient.”

The online home sales service returns after making its first appearance in last year’s game.

The grocery delivery service returns after making its Big Game debut last year. 

The Italian-owned candy maker challenges American competitors Hershey and Mars with its first Big Game ad. 

The brand is in the midst of a redesign effort and will use a Big Game spot to promote it. 

The bold water brand returns after its rookie appearance in last year’s game.

The electrolyte drink mix brand will make its debut in the Big Game with a first half spot that  delivers a “wake-up call” to players, coaches, and fans about staying hydrated.

The spot will focus on “America’s competitive spirit.” 

With its third straight Big Game ad, Nerds promises a spot that’s “bigger and bolder” and “next level.”

Novartis is back after making an appearance last year but details are unknown.  

Open AI returns for its second Big Game appearance. 

 The spot will promote Pepsi’s Zero Sugar drink. 

The modern soda brand (a Pepsi product) will make its 3rd straight appearance on advertising’s biggest stage

Pringles promises “unhinged humor” in its 9th straight Big Game spot. A teaser photo shows Sabrina Carpenter next to a person made of Pringles. 

Last year’s Ritz spot featured this year’s Super Bowl Halftime performer, Bad Bunny. No word on whether he’ll return for Ritz this year.

Rocket will include Redfin, its sister brand, in its Super Bowl ad.

Salesforce returns to the game after featuring a spot with Matthew McConaughey in last year’s contest. 

The spot will promote the website services platform with a “cinematic, deeply human story.” 

The Sazerac-owned vodka brand will make its first appearance in the Big Game with a spot featuring its Fembot mascot.

TurboTax will make its 13th consecutive appearance with a spot for its “Now This Is Taxes” campaign.

The spot marks the sixth consecutive Big Game appearance for the delivery service.

The maker of American-made car accessories returns to the Big Game.