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Top 5

#1 Jeep : “Groundhog Day”

#2 Hyundai : “Smaht Pahk”

#3 WeatherTech : “Lucky Dog”

#4 New York Life : “Love Takes Action”

#5 Google : “Loretta”

Bottom 5

#5 Michael Bloomberg : “Mike Bloomberg for President”

#4 Sabra : “How I Mus”

#3 Pop-Tarts : “Pop-Tarts Fixed That”

#2 Quibi : “Bank Heist”

#1 Turkish Airlines : “Step on Earth”

SpotBowl Blog

The SpotBowl team at Pavone Marketing Group works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

America has voted for its favorites in SpotBowl, the annual Big Game commercial poll created by Pavone Marketing Group. The winner is Jeep’s lighthearted and timely spot, titled “Groundhog Day.” Jeep’s fourth-quarter ad featured Bill Murray reprising his movie role as a man who relives Groundhog Day over and over again. This nightmare scenario is […]

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When you’re paying $5.6 million for 30 seconds of airtime, why not write another big check for a celebrity (or two or three) in your Big Game ad? After all, a celebrity almost guarantees buzz — from fans and the media — and provides an instantaneous way to connect your brand to viewers.  Each year, […]

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Are Big Game ads really worth the big dollars advertisers spend for them? Pavone Marketing Group Chief Creative Officer Ronaldo Jardim answers that important question.  A commercial in the first Big Game in 1967 cost $37,000, or about $300,000 today. Fifty-three years later, the price tag for a 30-second ad is $5.6 million. That’s a […]

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Anheuser-Busch has released another spot after becoming the first brand to pre-release its Big Game ad after last week’s ”Typical American” spot.  The latest release, called “6 for 6-Pack,” talks about the steep financial hurdles many farmers face in attempting to switch to organic farming and highlights the brewer’s pledge to help convert six square […]

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Did you know that John Krasinski and Chris Evans were from Boston? Probably not, since they don’t have that thick Boston accent, but they sure do in Hyundai’s Big Game spot.  The ad also stars SNL alum Rachel Dratch and Red Sox legend David Ortiz. We’d pepper in a few quotable moments here, but there […]

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How does Sofia Vergara clean up after an epic Big Game party? We’re about to find out in a Big Game spot. Better yet, fans will help tell that story.  That’s the game plan for Procter & Gamble, who will make waves in two ways. The first is with an ad featuring seven different P&G […]

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In Cheetos’ first teaser, we saw MC Hammer snacking on some Cheetos in 1989, lamenting his orange fingers and how he “can’t touch this” (his piano). In the next teaser, we see Hammer showing off his signature shuffle dance move to swipe a bag of the cheesy snack.    Check it out below and revel in […]

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So, apparently, Winona Ryder was named after a small town in Minnesota. Who knew?  Squarespace knew, and it decided to take the “Stranger Things” actress back to the southeastern Minnesota burg (population: 26,813) for a look around. Check out the teaser below. The finished spot will be a 30-second ad in the first quarter.  If […]

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Hard Rock International and Little Caesars — both rookies on advertising’s biggest stage — have announced that they will each suit up for the Big Game.  Hard Rock will use its 60 seconds in the second quarter to promote its chain of hotels and casinos (though not the restaurants the company also owns). The spot […]

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Anheuser-Busch is the first advertiser to unveil its big game spot, with the release of a 60-second ad titled “Typical American.” Check it out above. The ad is for Budweiser — a brand that’s fond of epic, patriotic messages — and features a voice-over criticizing American stereotypes (“showing up uninvited” or “removing their clothes in public”), […]

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Seta_kiaSeta_kia@baran_wmr دمت گرم— 1 min ago
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PixelbotPixelbotBIGGITY BUCK BUMBLE— 1 min ago
Paola Perruchino✨Paola Perruchino✨Amo como los transformers no se convierten luego en autos Toyota umia, AMBICIÓN 👌😂— 1 min ago
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Jade DanabarJade Danabar@Jakub83804200 @Black_Berserku @shmepsi_pepsi @jammattharrison @CP2077Countdown In fact, every picosecond from now is the closest we've ever been to playing cyberpunk 2077— 1 min ago
🔰 Lucark 🔰🔰 Lucark 🔰RT @GlaceonWays: Acabo de fallar en mi apuesta y debo doritos a los retadores .-.— 1 min ago
Maria BottinoMaria Bottino@left_lesbean Bumble BFF I’m tellin ya— 1 min ago
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Tiago GribblerTiago GribblerRT @guigool_: Aí rapazeada, eu e o @Doritos_BS vamos organizar um campeonato 2x2 de CASAIS (Um homem e uma mulher) com premiação. Se você…— 1 min ago
Kris-boo to you-tenKris-boo to you-tenDrinking a Cidre by @StellaArtois @ Untappd at Home —— 1 min ago
thedamian2001 :vthedamian2001 :v@PapoMcArg Tres Doritos Después :v— 1 min ago
Juan CarlosJuan CarlosRT @anna_larr: .@Doritos_Mx ¿alguna razón para poner sus plásticos con promociones justo frente a los sellos de advertencia (y no al centro…— 1 min ago
JavierJavierRT @JavyPinoM: No voy a permitir que dañen mi honra >>> tres doritos después— 1 min ago
bigboyflocobigboyflocoRT @AUT0PORN: AUDI RS3 🥵— 1 min ago
اَلِفْ.میمْاَلِفْ.میمْ@kia__086 بردار🥺— 1 min ago
Zahid ChaudhryZahid ChaudhryRT @hasansays_: CCPO jis Larkay Ki baat Kar raha he is my friend and Colleague aur boss Kay sath wo lhr gea tha, and he is right Jin Police…— 1 min ago
Nabeel.Nabeel.@sarahohussain han tu relate krskti hai apna kia lena dena— 1 min ago
❤️❤️RT @AUT0PORN: AUDI RS3 🥵— 1 min ago
Mehmet OrhanMehmet OrhanRT @audisport: Night has fallen at the @nuerburgring. Check out our highlight from the first 4 hours at the @24hNBR. >>…— 1 min ago
Kenny WinklerKenny Winkler@GeniusDeu Skrrr Skrrr in meinem Audi— 1 min ago
Jack BauccioJack Bauccio@tonidorito @Doritos you know what’s going on— 1 min ago
Nitya HuntleyNitya Huntley@SenKamalaHarris @marwilliamson @naya_was @NayaRivera @RivCo_Code @RivCoDA @RPRC @RSO @Lexus @Toyota @miltonic101 @USMC @algore @JoeBiden @hipgifapp @vonderleyen Could you pls help Americans focus on #justice4children @DalaiLama - we’re boggled many military and cops weren’t mothered nor know how to reproduce with grace, love and respect. Pls encourage @USMC to leave California w/ oil mongering rapists/pedos. @USArmy @CIA 🗽— 1 min ago
woopswoops@clean_bin Pepsi. Coca cola glass. I don't give a damn.— 1 min ago
Musawenk0siMusawenk0siRT @MercedesBenz: [Kraftstoffverbrauch kombiniert: 8,7-9,1/100km | CO2-Emissionen kombiniert: 197-208 g/km | CLA SB…— 1 min ago
AAqib DethoAAqib Detho@MangrioZainab Suna h ... Pyar mohabbat yeh sb Wqti Hta h . Kia ap phr bh nh reh skti ??— 1 min ago
Coach EliCoach EliThe tinder and bumble did not workout as planned so if anybody wants to be my date to a wedding in Paris next year let me know 😂— 1 min ago
Michael burtonMichael burton@Missc0nsin Toyota or lexus anything.— 1 min ago
Suber Star Vivian Dsena🐯Suber Star Vivian Dsena🐯RT @Zubaida25: Hero kabhi ghar ka saman nahi laata hai kia..kabhie dekha nahi hoga hero #VivianDsena #HarmanTheHeroReturns— 1 min ago
Solar deitySolar deityRT @noneedtofite: Doritos hits hard so does Briedis— 1 min ago
wzelyrcbmwzelyrcbmShakira & J. Lo's FULL Pepsi Super Bowl LIV Halftime Show via @YouTube— 1 min ago
Moses 🔧Moses 🔧RT @autoass: Toyota Supra Mk IV— 1 min ago
Yiğit Kaan ÇevikYiğit Kaan ÇevikRT @saudademilitary: Ben artık intihar bombacısı değil Pelinsu görmek istiyorum. Ben artık toyota hilux değil BMW M paket görmek istiyorum.…— 1 min ago
Ju⁷! 👻🎸Juke au no 📌Ju⁷! 👻🎸Juke au no 📌@halesqueen_ Doritos CHARLIE BRAZIL LOVES YOU— 1 min ago
CrazyDanizzleCrazyDanizzle@brian_mccaul I want Denise to have Her last moment, but I feel Michael will be No.1 this week coming. Hyundai Mercury Prize will have generated interest for those who don't know about this extraordinary Artist— 1 min ago
Jun ☽Jun ☽Que rico ha de ser besarme, debo saber a vodka, feminismo y a Doritos— 1 min ago
Bush_PilotBush_PilotRT @WutaMotorsNG: Nigerian Used Toyota Corolla LE 🔥🔥 Year: 2014 Price: N3.2M Location: Abuja Call/WhatsApp 08056139710…— 1 min ago
H7N جاوید❤😴😴H7N جاوید❤😴😴RT @pindiii_girl: Ye kia tum logon ny rona dala hota hai, biwi hoti to sir duba deti, husband hota to paun duba deta.. Panadol khao aur chu…— 1 min ago
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rolo☪︎hi ♡'s Luke🕵🏻‍♀️rolo☪︎hi ♡'s Luke🕵🏻‍♀️@halesqueen_ ruffles, doritos e cheetos requeijão CHARLIE BRAZIL LOVES YOU— 1 min ago
Nitya HuntleyNitya Huntley@SenKamalaHarris @marwilliamson @naya_was @NayaRivera @RivCo_Code @RivCoDA @RPRC @RSO @Lexus @Toyota @miltonic101 @USMC @algore @JoeBiden @hipgifapp @vonderleyen Could you pls help Americans focus on #justice4children @DalaiLama - we’re boggled many military and cops weren’t mothered nor know how to reproduce with grace, love and respect. Pls encourage @USMC to leave California w/ oil mongering rapists/pedos. @USArmy @CIA 🗽— 1 min ago
InvocacionydanzaInvocacionydanzaDoritos hits hard so does Briedis— 1 min ago
a mãe de Yláa mãe de YláFeliz que consegui comprar 11 Budweiser por 20 reais gaudhdu Com entrega— 1 min ago
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Carlos ™ Aquiles BaezaCarlos ™ Aquiles BaezaRT @anna_larr: .@Doritos_Mx ¿alguna razón para poner sus plásticos con promociones justo frente a los sellos de advertencia (y no al centro…— 1 min ago
l'âne Floflo 🇽🇰🇦🇱l'âne Floflo 🇽🇰🇦🇱RT @CamiLaZeuberie: Déjà que de base je kiffe l'Audi Coupé alors si en plus Prior Design s'en mêle 😍🥰— 1 min ago
N SN S@ZeyadaFreeNaHo Ohh yai Kia ho raha— 1 min ago
Musawenk0siMusawenk0siRT @cars_pixels: There's the BMW 1 Series and Mercedes-Benz A-Class then there's the Audi A3. Absolutely stunning!— 1 min ago
SchmitieSchmitie@JimeRoth Con unos Doritos y sin mis drogas— 1 min ago
🍑🐱🍑🐱RT @soompi: WATCH: #CIX's #BaeJinYoung And #WEi's #KimYoHan Team Up In MV For "I Believe" Collaboration https://t.…— 1 min ago
Rubén BarceinasRubén Barceinas@Doritos_Mx ¿cuál es la razón para ello?— 1 min ago
✨ Faria ♥️ SidNaaz ✨✨ Faria ♥️ SidNaaz ✨@SassyfromBirth Kis ne kia bola ishu bol 🔪🔪🔪🔪🔪— 1 min ago
StezStezI've only sworn 6 times on Twitter, so I'm on Santa's nice list. YAY! Find out if you've been naughty or nice at— 1 min ago
FMFMRT @kam_karr: muji to sarkari nokri lagti hi tumin kia lagta hi galib😂🤐— 1 min ago
Mario CristianoMario CristianoRT @AUT0PORN: AUDI RSQ3 🥵— 1 min ago
Limon ActivoLimon ActivoRT @churuguara: #26sep Sujetos armados irrumpieron en la vivienda del asuntos municipales de AD en #MBI #Aragua y c…— 1 min ago
Michael burtonMichael burton@Missc0nsin Toyota or lexus anything.— 1 min ago
juuuujuuuule sourire colgate de Twitter— 1 min ago
Carlos 😳🐝🤡Carlos 😳🐝🤡RT @guigool_: Aí rapazeada, eu e o @Doritos_BS vamos organizar um campeonato 2x2 de CASAIS (Um homem e uma mulher) com premiação. Se você…— 1 min ago
Ryan FerrignoRyan FerrignoBreakdancing on a walk-off! Loved this #PhilliesMoment. #ULTRAMoment via @MichelobULTRA— 1 min ago
💀 _ Spooky Radish _ 💀💀 _ Spooky Radish _ 💀I SPILLED PEPSI ALL OVER MY BED— 1 min ago
راضية 💥Onifaari Of Lagosراضية 💥Onifaari Of LagosRT @Layqan: Registered 2010 Toyota Venza available for 3.2m Only. Full option with Thumbstart and Panoramic roof. Car is in good condition.…— 1 min ago
Kunal DesaiKunal DesaiRT @kunal00: I'm alive and well thank you for all the wishes! Thank you @Verizon for fixing your hot spot game! And no thank you to the di…— 1 min ago
MarianitaMarianita@ElEma_Nuell Amo la Pepsi jaja— 1 min ago
Juan DavidJuan David@CaliWebCo En serio, ratas , que es la vaina con los Kia❓— 1 min ago
Cam ScotchCam Scotchliterally don’t care coke and Pepsi are both trash and and I do the Dew— 1 min ago
NoelNoelBreakdancing on a walk-off! Loved this #PhilliesMoment. #ULTRAMoment via @MichelobULTRA— 1 min ago
Alan BradleyAlan Bradley@robinhayles @Hyundai_UK_PR I was suffering currywurst withdrawal earlier, but had an appropriate beverage instead.— 1 min ago
jeff nagle,jeff nagle,pepsi celebrates woodstock 94— 1 min ago
's/o's/oRT @AUT0PORN: AUDI RS3 🥵— 1 min ago
JulesJulesRT @AUT0PORN: AUDI RS3 🥵— 1 min ago
GazGaz@Helenmarchant9 Prawns 🍤— 1 min ago
Ahmet KoçAhmet Koç@keremdeg @TriaxCalingham @yzbprice Doğrudur hocam. Toyota motorları çok basit ama çok zorlu koşullara dayanacak şekilde üretiyor.— 1 min ago
wait its all ohio 🧑‍🚀🔫👨‍🚀 always has beenwait its all ohio 🧑‍🚀🔫👨‍🚀 always has beenRT @hxcnid: OH SHIT I FORGOT MUNDUS AND THE OTHER DEMONS DIDNT KNOW SPARDA HAD TWO SONS. THEY THOUGHT THERES ONLY ONE THAT MEANS THE DEMONS…— 1 min ago
DragsterDragsterRM20e Racing Midship, el prototipo de automóvil deportivo eléctrico, introduce la próxima generación de Hyundai N Performance— 1 min ago
IVÁN JOSÉ ROMEROIVÁN JOSÉ ROMERORT @churuguara: #26sep Sujetos armados irrumpieron en la vivienda del asuntos municipales de AD en #MBI #Aragua y c…— 1 min ago
🇲🇽⟭⟬ ArgotM ⟬⟭🇲🇽🇲🇽⟭⟬ ArgotM ⟬⟭🇲🇽RT @BTSMexicoAL: Hyundai Motorstudio en Goyang está exhibiendo la versión especial del vehículo Nexo firmado por los miembros de #BTS duran…— 1 min ago
lex mirandalex mirandaRT @JrWave19: They just ain’t her— 1 min ago
benbenRT @svif2v: J’ai juré Audi c’est 100 fois mieux que Mercedes— 1 min ago
Um salgado aleatorioUm salgado aleatorio@Marcinha_royale @guigool_ Ok marcinha ok ja te expliquei tudo se você não ta afim não preciso ficar falando sempre a mesma coisa— 1 min ago
Seta_kiaSeta_kiaRT @syjebraily: مردم ایران بدانند ریشه اصلی مشکلات کشور در چشمی است که از پاستور به واشنگتن دی‌سی دوخته شده است. پاستور را چشمی باید که #ام…— 1 min ago
TROPICAL DANDY ~ 平成の“その先”は裏切らない ♪ ~TROPICAL DANDY ~ 平成の“その先”は裏切らない ♪ ~RT @OreBobby: 2021 Audi A3 Sportback 30 G-Tron Is A 129 HP, CNG-Powered Premium Hatchback #news #Audi…— 1 min ago
Glucose GuardianGlucose GuardianRT @EdmundOris: “Thiago Silva has come in to improve our defense” “Play Argentine Johnny Sims instead of Kepa” “Our defend has improved f…— 1 min ago
N E R E Y D AN E R E Y D AAlgún día me compraré un Audi r8.— 1 min ago
Josh ThompsonJosh ThompsonBreakdancing on a walk-off! Loved this #PhilliesMoment. #ULTRAMoment via @MichelobULTRA— 1 min ago
DadmandDadmand@Alo_DarkRose yalla bardawam dabm 😂 a awa way way way aw panera coshay tedane atwsh kachapi pedakay lagal pepsi bexoy w handak zalatay kalamt lakn bet way gyan qemati tawaw nabe 😂— 1 min ago
fran delgadofran delgado@NewsCarolyn Agree. Although my go-to is iced tea, I gotta have a Diet Coke every couple of days! Pepsi is vile!— 1 min ago
eeveeeeveeupdate: i dropped off my car on wednesday, picked it up friday, it is now saturday and the service light is on again. i hate it here. @Kia— 1 min ago