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Top 5

#1 Jeep : “Groundhog Day”

#2 Hyundai : “Smaht Pahk”

#3 WeatherTech : “Lucky Dog”

#4 New York Life : “Love Takes Action”

#5 Google : “Loretta”

Bottom 5

#5 Michael Bloomberg : “Mike Bloomberg for President”

#4 Sabra : “How I Mus”

#3 Pop-Tarts : “Pop-Tarts Fixed That”

#2 Quibi : “Bank Heist”

#1 Turkish Airlines : “Step on Earth”

SpotBowl Blog

The SpotBowl team at Pavone Marketing Group works overtime to gather breaking Big Game ad news so you don't have to. On the SpotBlog, you'll get the scoop on every brand, every celebrity cameo and every pre-game release leading up to the showdown on February 2.

America has voted for its favorites in SpotBowl, the annual Big Game commercial poll created by Pavone Marketing Group. The winner is Jeep’s lighthearted and timely spot, titled “Groundhog Day.” Jeep’s fourth-quarter ad featured Bill Murray reprising his movie role as a man who relives Groundhog Day over and over again. This nightmare scenario is […]

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When you’re paying $5.6 million for 30 seconds of airtime, why not write another big check for a celebrity (or two or three) in your Big Game ad? After all, a celebrity almost guarantees buzz — from fans and the media — and provides an instantaneous way to connect your brand to viewers.  Each year, […]

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Are Big Game ads really worth the big dollars advertisers spend for them? Pavone Marketing Group Chief Creative Officer Ronaldo Jardim answers that important question.  A commercial in the first Big Game in 1967 cost $37,000, or about $300,000 today. Fifty-three years later, the price tag for a 30-second ad is $5.6 million. That’s a […]

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Anheuser-Busch has released another spot after becoming the first brand to pre-release its Big Game ad after last week’s ”Typical American” spot.  The latest release, called “6 for 6-Pack,” talks about the steep financial hurdles many farmers face in attempting to switch to organic farming and highlights the brewer’s pledge to help convert six square […]

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Did you know that John Krasinski and Chris Evans were from Boston? Probably not, since they don’t have that thick Boston accent, but they sure do in Hyundai’s Big Game spot.  The ad also stars SNL alum Rachel Dratch and Red Sox legend David Ortiz. We’d pepper in a few quotable moments here, but there […]

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How does Sofia Vergara clean up after an epic Big Game party? We’re about to find out in a Big Game spot. Better yet, fans will help tell that story.  That’s the game plan for Procter & Gamble, who will make waves in two ways. The first is with an ad featuring seven different P&G […]

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In Cheetos’ first teaser, we saw MC Hammer snacking on some Cheetos in 1989, lamenting his orange fingers and how he “can’t touch this” (his piano). In the next teaser, we see Hammer showing off his signature shuffle dance move to swipe a bag of the cheesy snack.    Check it out below and revel in […]

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So, apparently, Winona Ryder was named after a small town in Minnesota. Who knew?  Squarespace knew, and it decided to take the “Stranger Things” actress back to the southeastern Minnesota burg (population: 26,813) for a look around. Check out the teaser below. The finished spot will be a 30-second ad in the first quarter.  If […]

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Hard Rock International and Little Caesars — both rookies on advertising’s biggest stage — have announced that they will each suit up for the Big Game.  Hard Rock will use its 60 seconds in the second quarter to promote its chain of hotels and casinos (though not the restaurants the company also owns). The spot […]

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Anheuser-Busch is the first advertiser to unveil its big game spot, with the release of a 60-second ad titled “Typical American.” Check it out above. The ad is for Budweiser — a brand that’s fond of epic, patriotic messages — and features a voice-over criticizing American stereotypes (“showing up uninvited” or “removing their clothes in public”), […]

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ORJI DUBEMORJI DUBEM@olajhu @BudweiserNG Budweiser has got female brand ambassadors. They’re few beer brands that use female brand ambassadors. That shows you that they do recognize women in beer. I think KING here transcends gender and is in fact an attitude. #BeAKing— 1 min ago
shan 🥀shan 🥀RT @troubledguac: tw // rape i'm supposed to go out w this guy this week and i was so shocked when he said this? i've inserted his ig and…— 1 min ago
booboo@feeeeelaaaaa Enggaaa wkwkw tumbenan aja emang gapengen makan nasi'-'— 1 min ago
sexy_thugsexy_thugRT @CNNBusiness: Tesla is the most valuable auto company on the planet, ahead of Toyota. Elon Musk's electric car business has also passed…— 1 min ago
∆@southburd Tinder bumble OkCupid tantan CmB— 1 min ago
⁦🔥🔥🇵🇰مُســــــکـان⁦⁦🔥🔥🇵🇰مُســــــکـان⁦@Sadiqsh44 Kbi grur nai kia Alhmdulillah 😜— 1 min ago
Don Edwards Don Edwards @SteveSchmidtSES @kieron_slattery Trump is about to find out what a bunch of fat lazy posers all these oxy/Budweiser warriors of his actually are. Like him they love the rhetoric but are actually lazy cowards.— 1 min ago
jouli⁷ ʲᵏ.... 🟣🖤jouli⁷ ʲᵏ.... 🟣🖤RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
♘RT @realmughees: IQBAAL :Hai dono ki pervaaz aik issi fazaa mai Kargis ka jahan aur shaheen ka jahan aur gUYS @Mooroo4 k…— 1 min ago
NK GuptaNK GuptaRT @manavjivan: @pythoroshan @pankhuripathak This is conference hall and not a hospital, this is a drama and Modi's humbug. Modi caught wit…— 1 min ago
CH IFTIKHAR AHMEDCH IFTIKHAR AHMEDSialkot thanedar ne wadere aur nazim ke kehre pr 3 nojawanon ko dere pr torture kia. https://t.co/GSLBSFElmL— 1 min ago
mυѕѕamυѕѕaRT @Tekena_M: 5 months used 2013 Toyota Venza Full option Price: 6,000,000 Location: Abuja 📍📍 Duty ✅✅✅ Car is clean as a whistle Kindly…— 1 min ago
べぇべぇ@sabanban3 バニラクリームフラペチーノ🤔— 1 min ago
博也博也@anjRider555 はい、服は自分に!551は家族にプレゼントです!— 1 min ago
BertoBerto@HyundaiEsp Calidad Hyundai, tengo un Santa Fe que a los 6 meses aparecen desgastes en la tapicería de todos los asientos después de reclamar ahora a los dos años y medio me dicen que es desgaste por uso. Cuanto dinero he tirado. Buen servicio postventa.— 1 min ago
Hobiwan Kenobi ⁷Hobiwan Kenobi ⁷RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
Ronny RiveraRonny RiveraRT @eurisgm: Kia k5 2011 placa A-675101 color Gris medio azulado robado hoy en Santo Domingo, ayúdanos a compartir con esta y cualquier inf…— 1 min ago
⟭⟬ Let us shine⁷ ⟬⟭ 🐋 💜⟭⟬ Let us shine⁷ ⟬⟭ 🐋 💜RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
おじゃまんが鈴木さんおじゃまんが鈴木さんRT @IMSA: Good morning ☀️ IMSA Fans! It’s race day for the IMSA @WeatherTech 240 at @DISupdates! Practice 2 - 10:15 am ET - @IMSARadio— 1 min ago
きあきあ@AtsuMori_FC_Is なんかサソリとかと同じでaボタン押さないで左スティックで少しずつ近づいて真上とかに来た時に潜るといいらしい💦— 1 min ago
Nor ♡s BTS⁷Nor ♡s BTS⁷RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
georgegeorgeRT @MrYesWeCan: Boris is openly advocating fraud on the EU? "Products from Japan or South Korea could be stamped “Made in Britain” under M…— 1 min ago
ayamaayamaRT @Abramjee: #Missing Bulelwa Rwexwana was last seen on Tuesday 30 June in Gugulethu Cape Town. She drives a black 4x4 Rav4, registration…— 1 min ago
netwalanetwalaHyundai introduces Venue SUV with clutch-less iMT technology, a first in India - Hindustan Times https://t.co/4FlEjpVtiv— 1 min ago
BirgulBirgul@chotaybaba Hmara kia hoga phir 🥺— 1 min ago
マサ@赤セラ( ゚д゚ )マサ@赤セラ( ゚д゚ )@toyota_jzx100 ドンキーかな?_(:3 」∠)_— 1 min ago
ナキ🌸ナキ🌸HONDAのCIVICとTOYOTAのMR-2ツインカムターボはサイズが私の体と認識感覚にピタリとハマってて、運転してて最高に楽しかった😍— 1 min ago
こさりょー@LB BRZこさりょー@LB BRZRT @aquavit63: ~TOTAL CAR CREATOR'S ing~ Liberty Walk LB☆WORKS TOYOTA 86 https://t.co/F0PWzfjvRo— 1 min ago
ekenedilichukwuekenedilichukwuRT @oris616: Registered lexus RX330.....very neat and crispy Ac: very very chilling gear: excellent seat:leather location:ikorodu Price:…— 1 min ago
letstalkaboutletstalkaboutRT @Einzelfallinfos: #Pöhl: Afghane zündet abends einen Reifen eines geparkten KIAs an - flüchtet, als die Besitzerin ihn zur Rede stellt u…— 1 min ago
Brownsugarcutie❤️Brownsugarcutie❤️I don’t see how ppl drink Pepsi that shit so sweet— 1 min ago
⟭⟬❀⁷ (like limit) | LIKE & RT 📌⟭⟬❀⁷ (like limit) | LIKE & RT 📌RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
Ramsha #TeriGaliWithAsimRamsha #TeriGaliWithAsimRT @AsimRiazFanclu7: Kia bolti public Only 9 days left to star boy birthday How much you guys excited for his birthday @imrealasim #Asim…— 1 min ago
The RepublicThe RepublicOPINION: Should I get a Hyundai Kona? https://t.co/GGQAwj70a3— 1 min ago
IBIBRT @sandsoncars: The most beautiful thing you'll see today 😍 a Vegas Yellow Audi S3 IG: AudiS3sedanVegasYellow https://t.co/1lvglhqKQY— 1 min ago
KaloKaloRT @alvisomarii: Si elegís pepsi en vez de la coca cola replanteate tu vida— 1 min ago
Toby EarleToby EarleJames Cleverly at home, making himself a Super Saturday Service medal out of tin foil and Budweiser bottle caps— 1 min ago
れくさすふぇざーれくさすふぇざー@maomao0504 行きたい!! すごく行きたい!! けどテスト期間やから10時まで塾で自習しなあかん(T . T) 一人でアーカイブ観ときますね— 1 min ago
khadeer khankhadeer khanDil ❣️ cheez Kia hai aaap merii jaaan lijiye @BeKind10970889 ye sirf mazaak tha 😅😂🤣 maan lijiye 🤪— 1 min ago
Garima💃📚 🇮🇳🧘‍♀️Garima💃📚 🇮🇳🧘‍♀️@BrainiacAdi Chalo tum bhi kya yaad rakhoge maaf kia...but, last tym haa...😌— 1 min ago
ConnerConnerEvery girl I match with on bumble is a theater kid and while I don’t necessarily see it as a problem it’s definitely a noticeable phenomenon.— 1 min ago
️️ ️️️️️ѕαα ˎˊ-️️ ️️️️️ѕαα ˎˊ-@O7GGUKIE kia ud makan blom— 1 min ago
Carol TaylorCarol TaylorRT @GregKable: At a meeting in May 2018 the then @Daimler CEO Dieter Zetsche told French president Emmanuel Macron that @MercedesBenz plann…— 1 min ago
Norske utenlandsprofferNorske utenlandsprofferBjørn Maars Johnsen satt hele kampen på benken til Ulsan Hyundai i 4-1 seieren mot Incheon United.— 1 min ago
てれてれしらこでーす🌨てれてれしらこでーす🌨@Pepsi_MAN711 よちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよちよち— 1 min ago
WillieWillieRT @Abramjee: #Missing Bulelwa Rwexwana was last seen on Tuesday 30 June in Gugulethu Cape Town. She drives a black 4x4 Rav4, registration…— 1 min ago
🇹🇷Süleyman🇹🇷🇹🇷Süleyman🇹🇷RT @resulbasibuyuk: Vekilleri satıp #Audi aldı😂 #30milyonTLrüşvet #HaliçinGeleceğiyleOynama https://t.co/agCHMPlpt5— 1 min ago
Manuel ListeManuel ListeRT @PeAChapaRacing: Iván Ares y David Vazquez están probando en la jornada de hoy su nuevo Hyundai i20 R5. Lo hacen en Cantabria, con la…— 1 min ago
JoanneJoanneRT @LIMilVetNews: Remembering Army PFC Errol “Elijah” D. A. Milliard of Brooklyn, KIA 7/4/2013 Afghanistan buried @NatCemCalverton #HonorTh— 1 min ago
yakiniku donyakiniku donRT @troubledguac: tw // rape i'm supposed to go out w this guy this week and i was so shocked when he said this? i've inserted his ig and…— 1 min ago
♘IQBAAL :Hai dono ki pervaaz aik issi fazaa mai Kargis ka jahan aur shaheen ka jahan aur gUYS @Mooroo4 knows the difference b/w kargis and shaheen . per dono ka jahaan tou aik hi na ? phir kia pemaana ? jab anaa parasti pe ghalib aa jaye biraaderana 🦅🦉 #TumTum— 1 min ago
SaniaaaSaniaaaMUJY WO HO GYA🙊 KIA KHETE HAI USY?— 1 min ago
paya wants attentionpaya wants attentionRT @troubledguac: tw // rape i'm supposed to go out w this guy this week and i was so shocked when he said this? i've inserted his ig and…— 1 min ago
kiakiaRT @sb19nizm: @sejvstr @SB19Official Thank you kia. 🙏— 1 min ago
★彡❤️عثمان❤️彡★★彡❤️عثمان❤️彡★😑😑😔😔kia ye such ha? 😟😟☹️☹️ https://t.co/bV8jDuobfE— 1 min ago
Levent ÇezikLevent ÇezikToyota Hilux'ta 100 bin TL'ye 12 ay yüzde sıfır faiz fırsatı https://t.co/MIAFesGjoH— 1 min ago
T҉𝔦𝔣𝔣𝔞𝔫𝕪 𝖌𝔞𝔫𝔤 🔫T҉𝔦𝔣𝔣𝔞𝔫𝕪 𝖌𝔞𝔫𝔤 🔫RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
Vaishnavi..Vaishnavi..is duniyaa mei har wo insaan..... akela hai..... jisne kabhi kisi se..... sachha pyar kia tha....💔— 1 min ago
Shilomi PadillacocoShilomi Padillacoco@iamkissdaniel @Pepsi_Naija Please follow ND I promise to follow you back immediately— 1 min ago
I m a dI m a d@footnem @MercedesBenz @F1 Hope not 🤪— 1 min ago
JJ@Dreyaaaaaaa thank u audi 🤝— 1 min ago
OkezoneOkezoneKronologi Toyota Mark X Tabrak Dua Orang hingga Tewas di Tanah Abang #TauCepatTanpaBatas #BeritaTerkini #BeritaTerkini #NewsUpdate . https://t.co/4a65F7hHJn— 1 min ago
Jen MatriscianoJen MatriscianoRT @budweiserusa: #4thOfJuly weekend is here. When will you crack your first ice-cold Bud? Reply with your answer using #RedWhiteAndBuds a…— 1 min ago
Tiyani MongweTiyani MongweRT @Abramjee: #Missing Bulelwa Rwexwana was last seen on Tuesday 30 June in Gugulethu Cape Town. She drives a black 4x4 Rav4, registration…— 1 min ago
Aksi idAksi idPengemudi Toyota Mark X Tewaskan 2 Orang di Tanah Abang Diamankan Polisi https://t.co/bRHW5GU0tV— 1 min ago
Cristiano AndradeCristiano Andrade@SamLjacson1 @RapSheet Nike, FedEx, Pepsi... The list is growing fast.— 1 min ago
作戦情報隊 てつろー作戦情報隊 てつろー@toyota_passo 身分証明書は持っていってね— 1 min ago
Sue Reeve 🇪🇺🇪🇺♥️🧡💛💚💙💜🏳️‍🌈🏳️‍🌈Sue Reeve 🇪🇺🇪🇺♥️🧡💛💚💙💜🏳️‍🌈🏳️‍🌈Come on Mumma! It's 11.50, I've just got up and I want my breakfast NOW! Look lively or i'll jump on the table. Which is verboten. Whoops! Too late! #Bumble #Caturday https://t.co/nEUKV9uhVA— 1 min ago
Jhallliii ⭐️Jhallliii ⭐️@selfish__hun @OyeeWasiihere @spec_tacles20 mai kia dekho ain us ki apni mariz— 1 min ago
qisqisRT @troubledguac: tw // rape i'm supposed to go out w this guy this week and i was so shocked when he said this? i've inserted his ig and…— 1 min ago
Moh'dMoh'dRT @Yettonia: Weekend Deals!!!!!!2007 Tokunbo Gold Toyota Rav 4 Limited total accident free with custom papers intact and duty fully paid f…— 1 min ago
KuwertyKuwerty@BujdosLul Pepsi piją lepsi— 1 min ago
kathkathbumble ga asik.— 1 min ago
USE ERP! - RPEMNFSUSE ERP! - RPEMNFSERP! pringles ni temenan yok https://t.co/f0iLghGZt4— 1 min ago
BashBash@tahseenjafri_ World is full of insensitive people aaj kal. People make fun of everything.. even disability. Pata nahi kia milta hai inko.— 1 min ago
freetdaii🧜🏾‍♀️⚔️freetdaii🧜🏾‍♀️⚔️RT @joeannahh: “you smell good” yeah I taste better— 1 min ago
騎亜🇮🇹🇯🇵騎亜🇮🇹🇯🇵@godbashar ご心配ありがとうございます!mm— 1 min ago
Cinnamon Girl TXCinnamon Girl TXRT @Miriam2626: "I was wiser at 30 than I am now. My judgment was better at 12. If you look out the windshield of a Hyundai or a Bentley, y…— 1 min ago
Babu TulaBabu TulaRT @TajinderBagga: Why Congress always Support Nation Enemies ? Jis Party ka Janam hi angrejo ne kia ho unse unnid kya kr skte ho.— 1 min ago
🎶🎶RT @road24ever16: Colgate Fresh Confidence Team Sarah BattleRounds https://t.co/ON95n8IKyb— 1 min ago
김고통김고통존나 속상해서 얼음 물고 산책 나옴...— 1 min ago
지연이~지연이~RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
markomarko@thewhitmore Pringles + hot salsa from the fridge 👍— 1 min ago
コ ウ キ or いなりコ ウ キ or いなり@zn6_86_toyota あ、はい、いらっしゃいませ😅— 1 min ago
キキョウP@Glow mapキキョウP@Glow mapRT @yuibo_itaita: GS貼りました🥺カワイイ🥺 ソードアート・オンライン アリシゼーション WoU アリス・シンセシス・サーティ デザイン:リーゼ(@Liese_s1 ) 施工:スタジオアールデザイン様 写真:ボク #痛車 #SAO #ソード…— 1 min ago
gandaLougandaLouRT @KweenShammy05: Update: RT Likes LouDre - 2,555 - 2,805 Kia/no - 1,590 - 2,10…— 1 min ago
KTH1KTH1RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
ki Alfordki AlfordRT @gremlingroove: he was part of PedoGotCaught and had exposed at least 30 pedophiles in morris county, including a police officer and the…— 1 min ago
M Usama TariqM Usama Tariq@OfficialDPRPP @HasnaDasti Sir gujranwala main jo advocate nai julam kia hai is ka sakhat action lia jay— 1 min ago
tchinatchinaRT @FastLuxuryAuto: Audi RSQ3 💛 https://t.co/P3EKXNIaIf— 1 min ago
Gem ParrenoGem ParrenoRT @RheanSPGKN: Yung tinanong uli xa ni Sky.... Hahaha, Atapang talaga ni Kia! I LIKE GINO— 1 min ago
AMRGAMRGRT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
ash⁷🌙ash⁷🌙RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
アキアキ@tetsuro999_99 (*-`ω´-)9 ヨッシャァ!!— 1 min ago
OkayOkay@WellKnownAlias @WJacky101 @pipelinegg @pepsi Not really. You can get it in most grocery stores but it has not the same reputation as Coca Cola. Maybe it’s different in Denmark idk.— 1 min ago
🐷 ⁷🐷 ⁷RT @Hyundai_Global: Hyundai and #BTS’ creative approach to #sustainability movement is encouraging individuals to come together as a strong…— 1 min ago
NOLONOLORT @niaws_t: NYers PLEASE KEEP AN EYE OUT. MISSING PERSON LAST SEEN IN CROWN HEIGHTS. https://t.co/svmsP5o6dV— 1 min ago
𝚁𝚊𝚗𝚒𝚊🐯𝚁𝚊𝚗𝚒𝚊🐯RT @bilalidr: Quand j’étais petit, j’étais dans une école catholique et on devait dire « au nom du père du fils et du saint esprit que Dieu…— 1 min ago
Rahe3lRahe3l@SammiUllahh Tujhy kia ho gya 😐— 1 min ago
я Крейзия Крейзи@chern_ov Впервые вижу это, это что?— 1 min ago