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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

Predictive Analytics WildFig Data
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presented by Pavone Group

Leaderboard Top 3
  1. Free Bird
    93
  2. Last Harvest
    90
  3. The Choice
    84

Which Ad WON the Big Game?

The battle of the brands is back!

You Voted and Decided . . .

View Winning SpotView Spots

Predictive Analytics

data-driven insights

The team at Pavone Group and WildFig use data, analytics and predictive modeling to anticipate which spots will be favorites and which might flop. The result? Game-changing predictions with remarkable accuracy.

Learn more about predictive analytics

the countdown begins

spotbowl 2027

Thanks to all those who voted in Spotbowl 2026. See you in —

Countdown
02/07/2027