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the big game’s best spots, as voted on by you.

The data scientists at Pavone Group and WildFig have created a proprietary algorithm that analyzes each spot – from humor to heartstrings to A-list celebrity star power – to predict how each ad will rank in the SpotBowl poll. Learn more about our predictive analytics tool and the thinking behind it.

Predictive Analytics WildFig Data
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spotbowl@pavone.net

presented by Pavone Group

Leaderboard Top 3
  1. Free Bird
    92
  2. The Game Is Ours
    89
  3. Search Party
    86

Which Ad Will WIN the Big Game?

The battle of the brands is back!

You Vote and Decide . . .

Vote NowView Lineup

A New Way

By Novo Nordisk

Big news America!

America Needs Neighbors Like You

By Rocket Mortgage

A storm helps neighbors form an unlikely relationship. 

Athletic Intelligence is Here (Part 1)

By Oakley

Athletes show off new Oakley Meta glasses that offer hands-free camera, open-ear audio, next-level performance optimization.

Athletic Intelligence is Here (Part 2)

By Oakley

Athletes and Spike Lee show off new Oakley Meta glasses that offer hands-free camera, open-ear audio, next-level performance optimization. 

Bananas

By Instacart

Benson Boone and Ben Stiller sing a song about Instacart’s “Produce Picker” feature that lets consumers choose how ripe they want their bananas.

Bet on Kendall

By Fanatics Sportsbook

Kendall Jenner reveals she’s been profiting from the “Kardashian Curse” and is now betting on football.

Can I Get a Six-Pack Quickly?

By Anthropic

Claude takes a shot at AI competitors that use ads by pointing out that its platform is still ad-free.

Detect the SOS

By Boehringer Ingelheim

Octavia Spencer and Sofía Vergara spread the word about not missing your body’s signal about diabetes.

Predictive Analytics

data-driven insights

The team at Pavone Group and WildFig use data, analytics and predictive modeling to anticipate which spots will be favorites and which might flop. The result? Game-changing predictions with remarkable accuracy.

Learn more about predictive analytics

the countdown begins

spotbowl 2026

Thanks to all those who voted in Spotbowl 2025. See you in —

Countdown
02/10/2026