FROM THE SPOTBOWL BLOG

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The construction supplies company’s first ad, which included the construction of a border wall, was denied by FOX for being too political. The company edited the ad, which will now drive viewers to the company’s website to see the conclusion. In the edited ad, a Mexican woman and child embark on a journey that’s presumed to be a border crossing.

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Plans for the exclusive beer sponsor of the Super Bowl include a 30-second spot for Busch and a 30-second fitness-themed spot for its low-calorie Michelob Ultra. A 60-second Bud Light commercial will highlight the new tagline “Famous Among Friends” with an ad that reflects on a long, beer-filled friendship between two men while one of them delivers a Best Man speech at the other's wedding. A 60-second Bud spot will dramatize company founder Adolphus Busch’s journey to America and will include a cameo by the Clydesdales. In a second Bud Light spot, the ghost of the brand’s 80s advertising icon, Spuds McKenzie, helps a man understand the value of spending time with friends.

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To be determined. Last year’s spot featured a retired astronaut recalling past glory with the soundtrack of David Bowie's "Starman."

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A secret society meets to discuss who leaked avocados' healthy secret. The spot will feature a brief glimpse of Jon Lovitz as a subliminal advertisement.

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The spot will feature Justin Timberlake as its “chief flavor officer." JT is said to have played an integral role in the development of the ad.

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Buick will return for the second consecutive year. The ad will build on the “That’s not a Buick” campaign that mocks misconceptions of the brand. Carolina Panthers quarterback, Cam Newton, and Australian supermodel, Miranda Kerr, will be the stars of the ad.

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The ad celebrates the Big Game’s halftime bathroom break and how Febreze can help make things smell a little better.

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3rd quarter

The ad titled "Nature's Gift," will be used for Fiji Water’s Super Bowl debut.

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Ford shows how it’s using technology to help people move through life faster, easier and better.

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The vitamin and supplement supplier is making its Super Bowl debut. Details have not been released.

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GoDaddy sat out last year’s Super Bowl, but will return to the action this year with a spot that will use iconic images and humor to "give a nod to the cultural and commercial power of the internet."  Their promotion will encourage people to go on its website during the game as they focus on the product launch for GoCentral.

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Google will release a spot for its virtual assistant, Home. Details have yet to be released about the brand’s plans.

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To introduce its collaboration with IBM’s Watson that helps deliver the smartest financial returns to customers, H&R Block will run a 60-second spot during the game starring the brand’s new spokesman, Jon Hamm.

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Celebrity yearbook photos come to life — including Steve Carrell, Jimmy Kimmel, Missy Elliott, and Tina Fey — in a spot about the importance of chasing dreams.

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Hulu is back for its first game day ad in five years to promote one of its original series, The Handmaid’s Tale.

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The spot, titled “Brady Everyday”, will feature quarterback Tom Brady in a spot promoting Intel’s 360 replay technology. The pre-released ad uses the 360-degree instant replay technology to show Brady performing a variety of mundane tasks around his house, including yawning, brushing his teeth and eating pancakes off the floor.

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The spot by the first-time Super Bowl advertiser will spotlight the brand’s male haircare products and will be directed by Oscar-nominated director, Bryan Buckley.

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Rob Riggle and Billy Zane star as dueling colonels to promote KFC’s Georgia Gold Honey Mustard Barbecue.

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Kia will advertise its 2017 Kia Niro hybrid crossover in its eighth consecutive Super Bowl appearance. The spot will star actress Melissa McCarthy running a lot. The ad follows a journey stretching from the polar ice caps to an arid desert, and showcases the Niro is "a smarter kind of crossover.”

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This spot is the bread (and now barbecue sauce) brand’s Super Bowl debut. It features a few ideas for hiding your stash of breads and rolls.

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The spot will feature the carmaker’s LC vehicles and will feature actress Minnie Driver as the “new voice of Lexus.” The spot is available for viewing online, and is titled "Man & Machine.” It features movement artist Lil Buck and music from chart-topping recording artist Sia.

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While PepsiCo uses the halftime show to promote Pepsi Zero Sugar, another brand in its arsenal, Lifewtr, will make its debut. The spot will feature a version of John Legend’s song “Love Me Now” as a city is transformed by a storm where the rain turns everything into art.

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The spot, titled “Easy Rider”, is directed by Joel and Ethan Coen and features the Mercedes-AMG. In it, a group of rowdy bikers are parked in by Easy Rider star, Peter Fonda.

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“Mobile Strike” will return for its second year in the big game. Details for their spot have yet to be released.

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A woman daydreams about a seductive Mr. Clean before he’s transformed back into her husband.

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National Geographic will make its debut in the big game with a spot promoting its first scripted series, Genius.

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The league is continuing its popular spot showing babies dressed as NFL legends, including coach Vince Lombardi, Joe Namath, Marshawn Lynch and more.

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The Nintendo Switch console transforms from an on-the-go, hand-held device to an at-home gaming console for your TV.

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After making its Super Bowl debut last year, the laundry detergent will return to the game with a spot starring a dapper-dressed Bill Nye the Science Guy.

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Skittles has us “Romancing the Rainbow” as we hear a young man repeatedly trying to get the attention of his crush by tossing Skittle after Skittle into the open window. His plan fails and he ends up mostly tossing them into the mouths of a series of family members (and even the police) who are enjoying the tasty disturbance.

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The spot will continue the brand’s popular “You’re Not You When You’re Hungry” campaign and will star Adam Driver, who plays Kylo Ren in the Star Wars: The Force Awakens. It will be produced during a break in the actual game, as Snickers first live Super Bowl commercial.

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A man fakes his own death by pushing his car off of a cliff in order to get out of his current cell phone contract.

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Squarespace continues its partnership with actor John Malkovich for its fourth consecutive Super Bowl commercial. Squarespace revealed the story of Malkovich hunting down the former owner of JohnMalkovich.com and features John yelling at John.

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Justin Bieber discusses the history of celebratory dance with demonstrations from Terrell Owens and a caveman Rob Gronkowski.

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New England Patriots tight end, Rob Gronkowski ruins Jeffrey Tambor’s dry cleaning when he comes to “Gronk’s Cleaners.”

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The mobile game developer will air a spot featuring Evony - The King's Return, a free to play mobile game. Several celebrities will participate in the spot, including Aaron Eckhart and Jeffrey Dean Morgan.

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The ad will be part of a 2017 campaign entitled "Relax, There's TurboTax" which promotes SmartLook, a live video connection to a TurboTax expert who provides real-time, personalized answers to customer questions.  The ad features Humpy Dumpty who fell off a wall while doing his taxes.

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No details are known about the spot for the car mat manufacturer’s fourth consecutive Super Bowl appearance, but the brand is expected to stick with its “Made in America” formula.

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The ad shows a man trying to defrost a pile of frozen burgers with a hairdryer to illustrate that Wendy’s doesn't serve frozen patties.

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The action-packed spot for the DIY website-building tool stars Jason Statham and Gal Gadot (Wonder Woman in Batman v. Superman). In it, a chef builds a website in his restaurant’s kitchen while Statham and Gadot engage in an epic battle in the restaurant’s dining area. When the restaurant is destroyed, the chef changes his new website to feature a gourmet food truck.

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The pistachios spot, titled “Treadmill,” will continue the brand’s campaign with Ernie the Elephant, a CGI character voiced by John Cena.

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Yellow Tail will be the first wine company in 40 years to advertise in the Super Bowl in this regional buy airing in 85 percent of U.S. markets. The spot features an animatronic kangaroo named Roopert.