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SpotBowl Blog

For all your Super Bowl® commercial–related information

Anheuser-Busch releases pro-immigration spot

It wouldn’t be a Super Bowl without the Clydesdales, now would it? Don’t worry, they’ll make their annual appearance in this year’s Anheuser-Busch spot, but only a brief one.

The real buzz in A-B’s 60-second spot is its pro-immigration story about a young Adolphus Busch’s journey to America and, ultimately, St. Louis, where he would meet his former business partner, Eberhard Anheuser.

Check it out for yourself below. The brand claims the immigration message wasn’t intentionally timed to coincide with recent hot-button issues, but it couldn’t be more relevant than right now.