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$3.5 million
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Cost to run a 30-second spot during the 2012 game, a new Super Bowl record and an increase from last year's $3 million asking price.
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$116,000
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Cost per second to run a 30-second ad during the Super Bowl
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$42,000
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Cost of a 30-second ad in 1967, during the first championship game ever played (roughly $250,000 in today's dollars)
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63
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Number of 30-second spots NBC will sell for the 2012 game
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111 million
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Average number of American viewers for the 2011 Super Bowl, setting an all-time viewership record and surpassing the final episode of M*A*S*H as the most watched television event of all time (Source: NFL.com)
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1 billion
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Number of Super Bowl viewers worldwide as estimated by the NFL (Source: NFL.com)
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51 percent
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Percentage of viewers who enjoy the ads more than the game (Source: 2010 Nielsen Company survey)
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58 percent
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Percentage of adults who say they talk about the commercials at work the Monday after the game (Source: Survey of 1,735 adults by consulting firm Penn Schoen Berland as reported in Advertising Age, 2/2/05)
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47 percent
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Percentage of adults who say they talk about the game at work the Monday after the game (Source: Penn Schoen Berland survey)
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58 percent
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Percentage of survey respondents who would rather miss some of the game than any of the commercials (Total rises to 67 percent among women) (Source: Penn Schoen Berland survey)
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