Statistics

Who cares about punt return averages or how many sacks the outside line backer had during the regular season in the fourth quarter with the game on the line (seriously, how do you get half a sack?). If you really want to impress some people at your Super Bowl party, try throwing around some of these numbers and finally put Mr. Know-It-All-Football-Statistic-Guy in his place.

$2.7 million	Average cost of a 30-second spot in this year’s game, a record and only slightly more than last year’s asking price.
$90,000	Cost per second of a 30-second ad.
60	Number of 30-second spots FOX hopes to sell in this year's Bowl.
10	Number of 30-second spots Anheuser-Busch will buy to promote its Budweiser and Bud Light brands in this year’s game. (Source: AdWeek, 12/17/07)
139.8 million	Total number of American viewers who tuned in to some portion of last year’s Bowl, with an average of 90.7 million viewers for the entire broadcast (defined as “average audience at any given moment”). (Source: Nielsen Media Research)
1 billion	Number of viewers worldwide as estimated by the NFL. (Source: NFL.com)
50 percent	Percentage of viewers who tune in specifically for the commercials. (Source: Online survey of 500 consumers by InsightExpress as reported by Advertising Age, 1/31/05)
58 percent	Percentage of adults who say they talk about the commercials at work on the Monday after the game. (Source: Survey of 1,735 adults by consulting firm Penn, Schoen and Berland as reported in Advertising Age, 2/2/05)
47 percent	Percentage of adults who say they talk about the game at work on the Monday after the game. (Source: Penn, Schoen and Berland survey)
58 percent	Percentage of survey respondents who would rather miss some of the game than any of the commercials. (Total rises to 67 percent among women.) (Source: Penn, Schoen and Berland survey)
41 days	Average number of days in advance that people begin planning or shopping for Bowl festivities. The same respondents begin planning for New Year’s Eve only 35 days in advance and birthdays only 25 days in advance. (Source: Penn, Schoen and Berland survey)