2012 SUPER BOWL AD LINEUP

CELEBRITY CAMEO LINEUP

MARK CUBAN - The Dallas Mavericks owner will replace Kim Kardashian in Skechers controversial two-minute-warning spot.

DANICA PATRICK - The racecar driver will return in at least one spot for GoDaddy.com.

JILLIAN MICHAELS - The former Biggest Loser trainer will return for a second year with GoDaddy.com alongside Danica Patrick.

DAVID BECKHAM - The soccer star will make his Super Bowl debut in an H&M spot to promote his new Body Wear Collection.

ADRIANA LIMA - The super model will catch the attention of men in Kia’s ad. Lima will also appear in Teleflora’s romantic Valentine’s Day ad.

CHUCK LIDDELL - The mixed martial art fighter will appear in Kia’s ad.

MOTLEY CRUE - The rock band will perform Kick Start My Heart in Kia’s man-friendly ad.

DONALD J. TRUMP - Trump will play the “Smarter" role in Century 21’s ad.

DEION SANDERS - The former football star will play the "Bolder" role in Century 21's third quarter spot. Sanders will also appear in Bridgestone's ad.

APOLO OHNO - The speed skater will play the “Faster" role in Century 21’s spot.

JOHN STAMOS - The former Full House star will make an appearance Dannon Yogurt’s third quarter ad.

NATALIA VELEZ - The Columbian super model will appear alongside Danica Patrick and Jillian Michaels in GoDaddy.com’s racy ad.

TIM DUNCAN - The Spurs captain may be making an appearance in Bridgestone’s ad.

STEVE NASH - The Suns point guard may be in Bridgestone’s humorous ad.

MATTHEW BRODERICK - Ferris Bueller wants a day off work instead of school in Honda’s spot.

MELANIE AMARO - The 2011 X-Factor winner will be featured in Pepsi’s ad.

ELTON JOHN - The Grammy-winning legend will appear in Pepsi’s commercial.

JAY LENO – Comedian Jay Leno is expected to play a role in Acura’s spot, competing to buy the first NSX.

JERRY SEINFELD - Seinfeld will star in a highly competitive Acura commercial.

REGIS PHILBIN - Even though he is retired from his morning show, Regis has not gone into hiding. He will appear in one of Pepsi’s comical spots.

WILL ARNETT - Arnett will star in Hulu's spot.

CLINT EASTWOOD - Eastwood will make an appearance in Chrysler’s spot, giving Americans a "pep talk."

2ND STORY SOFTWARE

(one 30-second spot) - The software company is making their first Super Bowl appearance. They will promote TaxACT, the company’s self-service federal tax prep software..

AMERICAN HONDA'S ACURA

(one 60-second spot) - Acura is expected to air a spot about Jerry Seinfeld and Jay Leno competing to buy the first Acura NSX.

ANHEUSER-BUSCH INBEV

(total of 3 minutes, 30 seconds) - The brand has announced their ad lineup as follows:

• BUDWEISER (two 60-second ads) - The first spot will star the Clydesdales spot will be themed at the time of Prohibition. The delight of townspeople comes to life when the horses come in to deliver cases of beer. The second will showcase people enjoying Budweiser during significant historic events.
• BUD LIGHT (one 30-second ad, one 60 second ad) - The Bud Light spots will be the comedic relief for the brand. The first spot will encourage viewers to use the song-identifying app Shazam later in the game for a free music download.
• BUD LIGHT PLATINUM (two 30-second ads) - The brewer’s first two spots will be used to promote the new "premium" beer. The spots will take on a more sophisticated tone.

AUDI OF AMERICA

(one spot) - This is Audi’s fifth consecutive Super Bowl advertisement. Audi will highlight signature LED Technology and the 2013 Audi S7. Twilight style Vampires will help the car-maker promote the new vehicle.

BEST BUY

(one 30-second spot) - Best Buy will most likely focus on a new product or service. Ozzy Osbourne and Justin Bieber will be back again this year in the brand's ad.

BRIDGESTONE

(two 30-second spots) - The ad will take a humorous look at "the impact Bridgestone performance attributes could have on professional sports," including bowling and hockey. Rumors of the San Antonio Spurs captian Tim Duncan and the Suns Steve Nash making an appearance in the ad are circulating, including speculation that the tire company playing off of the idea of aging athletes needing “a new set of wheels."

CAREERBUILDER.COM

(one 30-second spot) - The Chimpanzees will return to the .com’s Super Bowl commercial again this year.

CARS.COM

(one 30-second spot) - A car shopper’s confidence shows itself as a second, singing head. Viewers can help donate $1 to children’s charities by using the mobile app, Shazam during the commercial.

CENTURY 21

(one 30-second spot) - This third quarter ad is Century 21’s Super Bowl debut. The ad will focus on agents. Century 21 will also sponsor NBC’s pregame festivities. Century 21 will use Donald J. Trump, Deion Sanders, and Apolo Ohno to demonstrate that Century 21 agents are “Smarter. Bolder. Faster."

CHRYSLER

(one two-minute spot) –Chrysler has enlisted Clint Eastwood to give Americans a “pep talk” in this year’s ad.

COCA-COLA

(two 30-second spots and one 60-second spot) - The Coke Polar Bear is back. The bear will appear in TV ads as well as online at cokepolarbear.com as an interactive cartoon that will react to game plays and other brand’s commercials. The commercial, titled "Catch" will feature two bears watching the game (one Giants fan and one Patriots fan).

DANNON YOGURT

(one 30-second spot) - Dannon is not only debuting as a Super Bowl advertiser, but is also making the game's first-ever yogurt appearance. The yogurt company will use their third quarter ad, which will star John Stamos, to promote the new Dannon Oikos Greek yogurt.

DORITOS

(at least two 30-second spots TBD) - The “Crash the Super Bowl" contest is back! Amateurs can submit ad ideas to be aired during the Super Bowl. Two fan-made spots will be chosen from a group of five finalists.

E*TRADE

(one 30-second spot) - The E*Trade talking baby will return, offering money-making advice to adults in a series of important life events - like having a baby. The E*Trade baby will star with a new dad who suddenly becomes fearful of affording a child.

GENERAL ELECTRIC

(two 45-secocnd spots) - The brand is looking to evoke an emotional response by showing consumers how GE can help families as well as the nation. One spot will highlight GE’s relationship with Budweiser breweries. The other will feature the faces of GE and the company’s strong patriotism.

GENERAL MOTORS

(five spots) - Although there are minimal creative details available yet, we do know that there will be four spots featuring Chevrolet and one for Cadillac. One of the Chevy spots is the winner of the company’s “Route 66" contest which asked filmmakers to create their own Chevy ads. The winning spot, “Happy Grad," features an overjoyed graduate who mistakenly thinks his parents bought him a new Chevy Camaro. There is word that a spot for the Chevy Volt will be “out of this world,” starring aliens. A Chevy Sonic some insects a theme-park-like ride the spot titled, “Bug Ride.” Another spot for Chevrolet is “Stunt Anthem” using the tagline: “Chevy runs deep.”

GODADDY.COM

(two 30-second spots) - Both GoDaddy ads will feature company spokesperson and race car driver Danica Patrick. The Pussy Cat Dolls will also be making an appearance in both spots. The theme of this year's ad is "The Cloud". GoDaddy's second spot will feature fitness guru Jillian Michaels with spokeswoman Danica Patrick. Columbian super model Natalia Velez will make an appearance in one of the ads.

KIA MOTOR

(TBD) - Kia will be returning to the Super Bowl ad line up for the third-consecutive year. Kia is said to take a “male fantasy" approach to this year’s ad with racing cars, super model Adriana Lima, mixed martial arts fighter Chuck Liddell, and rock and roll band Motley Crue. The ad will highlight the Kia Optima.

HISTORY CHANNEL

(one 30-second spot) - This is the History Channel’s first Super Bowl appearance. They will use the spot to promote the third season of “Swamp People".

H&M

(One 30-second spot) - H&M will make their first Super Bowl appearance this year to launch the new nine-piece David Beckham Body Wear Collection. The spot will air during the second quarter..

HONDA

(one 60-second spot) - The spot will star Matthew Broderick and mimic his role from the 80s film "Ferris Bueller’s Day Off."

HULU

(one 30-second spot) – This year’s Super Bowl ad is expected to reflect the 2009 campaign with Alec Baldwin and Seth McFarlane. Will Arnett will be the spokesperson in this year’s ad.

HYUNDAI

(two 30-second spots) - Hyundai will take a less serious approach this year and focus on sparking an emotional connection with consumers. One spot for Hyundai is titled, “CPR” car, in this spot a Hyundai has the power to bring a gentleman back to life. Another Hyundai spot will feature a cheetah that is “outrun” by a Hyundai.

LEXUS

(one 30-second spot) - Lexus will make its Super Bowl debut during the first half of the game to promote the new 2013 Lexus GS 350. The new car will hit showroom floors in February 2012.

MARS/M&M’S

(one 30-second spot) - The first quarter commercial will mark M&M’s second appearance in the Super Bowl. M&M’s first appearance was in 1998. The famous talking M&M’s will make an appearance. The brand will use the ad to reveal a new character, Ms. Brown, who will make her debut after decades of working behind the scenes as “Chief Chocolate Officer".

MET LIFE

(one 30-second spot) - The company’s spokes character Snoopy and dozens of celebrities are going to be in Met Life’s spot, titled “Everyone.” Met Life is going to send the message that everyone, everywhere, should have access to financial security.

NATIONAL FOOTBALL LEAGUE

(one 30-second spot) - The NFL will air the ad to promote player safety, they will focus on the rules and equipment that protect players.

PARAMOUNT PICTURES

(TBD) - Although the details are not disclosed yet, it is likely that Paramount will feature its new movie, “G.I. Joe: Retaliation."

PEPSI

(two 30-second spots) - One spot will focus on the winner of Fox’s The "X Factor" Melanie Amaro. Amaro will sing her version of Aretha Franklin’s "RESPECT." The ad will also feature Sir Elton John, the legend will play "King of Rock." A second spot will feature retired daytime talk host Regis Philbin.

RELATIVITY MEDIA

(four 30-second spots) - Relativity media will use it’s spot to promote its military action film, “Act of Valor." The spot will air during the fourth quarter.

SAMSUNG

(TBD) - In Samsung’s Super Bowl debut, the company will continues its anti-Apple ad campaign with an ad featuring the Galaxy S2 Smartphone.

SKECHERS

(one 30-second spot) - Sketchers’ third consecutive Super Bowl spot will air during the two minute warning of the first half. The company has decided not to use Kim Kardashian again, instead replacing the reality TV star with a French bulldog, named Mr. Quigley. Dallas Mavericks owner Mark Cuban will also have a cameo. The spot will feature the pudgy bulldog outracing a pack of greyhounds thanks to Sketchers new GOrun shoes.

SUZUKI

(TBD) - The spot is titled "Sled" and it features an Eskimo trading in his dog-powered sled for a Suzuki Kizashi sport sedan while his dogs tag along for a ride.