FROM THE SPOTBOWL BLOG

Rookie

Gameday Details

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2nd quarter

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The construction supplies company will make its first Super Bowl appearance with an ad designed to attract employees and promote its career opportunities.

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Three minutes of total air time

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Plans for the exclusive beer sponsor of the Super Bowl include a 30-second spot for Busch and a 30-second fitness-themed spot for its low-calorie Michelob Ultra. A 60-second Bud Light commercial will highlight the new tagline “Famous Among Friends.” A 60-second Bud spot will dramatize company founder Adolphus Busch’s journey to America and will include a cameo by the Clydesdales.

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To be determined. Last year’s spot featured a retired astronaut recalling past glory with the soundtrack of David Bowie's "Starman."

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1st quarter

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The spot will offer a light-hearted look at the U.S. Food & Drug Administration’s new policies regarding nutritional information on products that focus on the type of fat consumed instead of the total amount of fat (avocados are high in "good fats"). .

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1st half

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Buick will return for the second consecutive year after making its Super Bowl debut last year. Details have not been announced.

Rookie

Gameday Details

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2nd quarter

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Febreze is making its Super Bowl debut. Details about the spot have not been released.

Rookie

Gameday Details

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1st quarter

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The vitamin and supplement supplier is making its Super Bowl debut with a spot designed to promote its recent turnaround effort and store redesign.

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First half

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GoDaddy sat out last year’s Super Bowl, but will return to the action this year with a spot that will use iconic images and humor to "give a nod to the cultural and commercial power of the internet."

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To be determined

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Details have not been released, but last year’s Honda commercial featured sheep singing to Queen's "Somebody to Love."

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After the 1st quarter

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The spot, titled “Brady Everyday”, will feature quarterback Tom Brady in a spot promoting Intel’s 360 replay technology. The pre-released ad uses the 360-degree instant replay technology to show Brady performing a variety of mundane tasks around his house, including yawning, brushing his teeth and eating pancakes off the floor.

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To be determined

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Kia will advertise its 2017 Kia Niro hybrid crossover in its eighth consecutive Super Bowl appearance. The spot will star actress Melissa McCarthy.

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The spot will feature the car maker’s LS and LC vehicles and will feature actress Minnie Driver as the “new voice of Lexus.”

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Mercedes returns with its fourth Super Bowl ad, but no details have been released.

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Gameday Details

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3rd quarter

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Details have not been released about the ad, which marks the first ever Super Bowl appearance for the Mr. Clean brand.

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To be determined

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Details about this year’s ad from the typically edgy brand are unknown. Last year’s Skittles ad featured a singing portrait of Stephen Tyler.

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The spot will continue the brand’s popular “You’re Not You When You’re Hungry” campaign and will star Adam Driver, who plays Kylo Ren in the Star Wars: The Force Awakens.

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The ad will be part of a 2017 campaign entitled "Relax, There's TurboTax" which promotes SmartLook, a live video connection to a TurboTax expert who provides real-time, personalized answers to customer questions.

Gameday Details

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First half

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No details are known about the spot for the car mat manufacturer’s fourth consecutive Super Bowl appearance, but the brand is expected to stick with its “Made in America” formula.

Gameday Details

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First half

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Details have not been announced.

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